/* ---- Google Analytics Code Below */
Showing posts with label Staples. Show all posts
Showing posts with label Staples. Show all posts

Monday, October 31, 2016

More on Staples Using Voice to Deliver Easy Button Assistant

An attempt to move the voice driven digital assistant, like Amazon's Echo, into the office.  Brings back the 'Easy' marketing angle.   Would seem that Amazon has the opportunity to do this as well.  Implications for procurement systems in general?  Implied or actual intelligence beyond 'Easy' for procurement?   With some expert discussion.  In Retailwire: 

Staples brings Watson to digital office assistants by Tom Ryan

"  ... With the help of artificial intelligence-based IBM Watson, Staples is testing a digital assistant that let’s small and medium-size businesses order products, track shipments and potentially handle many more needs.

The Staples Easy System features a circular “Easy” button — a bit larger than a hockey puck —designed to sit on a desk. Pressing the button elicits a query: “Please tell me what you need?” Customers voice their answers, such as “blue pens” or “Post-it notes” to reorder products, or ask questions, such as “I need to check on my order.” In addition to the button, customers can use a mobile app, which can also respond to voice communication. Text and e-mail options are also available.   ... " 

Wednesday, October 26, 2016

Staples Tests Echo Competitor

Seems like an unexpected direction, but is not.  Also I like the fact that this could open interactions to the workplace.  'Easy Button', though no longer in their ads,  states the premise.  Increases engagement.

Staples develops an office competitor to Amazon Echo and Google Home
The office supply company turns its Easy Button into device that will be the assistant's assistant  ... 

Massachusetts-based Staples is testing a smart assistant device that looks like its Easy Button, which was launched as a marketing campaign and gained a bit of a cult following, but that customers can use to order products, track shipments and help with returns. ... " 

And in Chain Store Age.