Microsoft, P&G Supported Skip App in Test

Mentioned here previously, the Skip in aisle checkoutApp is now in test.   Note the connection to the Azure analytics platform which leverages data gathering from shopper behavior.  See also Krogers test in this area.   We tested  the concept for years.

" ...  A grocer in Scranton, Pennsylvania is about to dramatically change the way his customers shop.

By the end of the year, Gerrity's Supermarkets' nine stores will be using new checkout technology, technology that could someday replace its checkstands.

With an app called Skip – as in "skip the line" – shoppers will be able to scan items as they shop, placing them in their bag as they go. They can enter their payment information (like a card number) into the app and pay for their items before they leave, all on their phone. ... " 

For details see Goskip.com

Skip: More In Aisle Checkout

One of the holy grails of retail is to much decrease or even eliminate the checkout experience .  It would cut labor needs, and also eliminate one of the most common complaints of shoppers, the long checkout line. We examined a number of methods that used kiosks or checkout devices loaned to the shopper.  But better yet, why couldn't they use their own smart phones to scan items?   Minimizes retailer cost.    At last week's Brandery  event we were pitched another such approach called Skip.  http://GoSkip.com   A partnership with Microsoft and P&G was stated.   " ... A mobile POS integration system giving shoppers the power to scan, pay and skip the line -- all from the convenience of their smartphones ... " .   Ideas were good.  Look forward to seeing a live demo.