Combining Data in Novel Ways: Data as Asset, Risk.

Risks and rewards.  In O'Reilly.  A favorite topic, but there needs to be a better way to do this, its often so messy that people abandon the process.  This also relates to the idea of data valuation,  which should be expanded to valuation in combination with other streams of data.  Which gets back to data as an asset.  The risk involved is also covered in the article.