Seeing, Sensing and Reproducing Color

In the New Yorker:   The Search for Our Missing Colors, By Amos Zeeberg.  You would think that in our digital world we could sense, see and reproduce most any color.  Well, not quite.  What are the implications for the increasingly digital world of a lack of richness?  I recall in a project that sought to archive color advertisements, we were unable to do this even close to usefully.