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Friday, February 01, 2013

Facebook Pays Attention to CPG Marketing

In Adage: Imagine the potential data generated here.  " ... Facebook held its first CPG Summit Jan. 17, and has hired Erin Hunter, formerly of Procter & Gamble, as its new chief of CPG Marketing. "It's very important to us to talk to our clients in a voice they can relate to," she said. "We moved toward vertical solutions and talking to marketers with someone who has experience in the industry ... "

Facebook, call me about the rich potential data connections here that are specific to CPG marketing.

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