Below, an item I was sent on the launch of Old Spice Pro-Strength. You may have seen part of the launch on the SuperBowl. See their new site, which links you to a number of media examples. A press release. Check it out. I see that some of the videos are already on Youtube. I must not be the target of this.
"Let's Get Clinical: Launching Old Spice Pro-Strength
Old Spice is launching Pro-Strength Antiperspirant behind an innovative Media plan that heavily leverages Branded Entertainment and Interactive Media.
Old Spice has partnered with Will Ferrell and Newline Cinema's to co-market Old Spice Pro-Strength and the Semi-Pro. Old Spice has seen strong results in the past with movie tie-ins including the 2006 release of Talladega Nights. Old Spice also has a strong history of leadership within emerging digital channels including iMedia, Broadband, and Gaming. With the Pro-Strength campaign, Old Spice is scaling these efforts to new heights behind one of P&G's largest online media spends...."
No comments:
Post a Comment