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Thursday, January 17, 2019

Participant, Customer Storytellling

How much of this can we hand off to the customer, and how well does that work?   Can customers plot their own journey?

Black Mirror: Bandersnatch Is an Experiment on Us
Independent (London)    By David Streitfeld

The Netflix series "Black Mirror" recently released an interactive episode in which viewers can choose the course of the program's narrative. Participants start by choosing relatively innocuous actions for the episode's protagonist to follow, which become increasingly consequential as the show plays out. An enthusiastic response to the program could encourage Netflix to produce more interactive content for public consumption, potentially transforming storytelling. The company already has developed software to help organize stories that have endless permutations, has the technical ability to present these tales on multiple platforms around the world simultaneously, and is calling for producers to submit interactive proposals in different genres. Behind the idea of interactive content is the notion that viewers will care more if they have a say in the plot.   ... " 

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