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Tuesday, June 05, 2018

More on Wal-Mart's Jetblack

Cost seems high based on their typical clientele and benefits.  Certainly a  novel approach worthy of a test.  Customization of possible recommendations via demographic and shopping behavior is of interest.

Walmart launches members-only, text-based personal shopping service  By Marianne Wilson in ChainstoreAge

Walmart is betting that some consumers—particularly busy parents—are willing to pay a monthly fee for the ability to shop (and receive product recommendations) via text messaging.

The discounter announced the official launch of Jetblack, a members-only personal shoping service that it described as combining “the convenience of eCommerce with the customized attention of a personal assistant.” The service is now available in limited release to customers in Manhattan and part of Brooklyn.

Jetblack is the first business to launch from Walmart’s technology incubator, Store No.8, where it previously operated under wraps as “Code 8.” It is led by Jenny Fleiss, co-founder of Rent the Runway, who joined Walmart last year.

With the launch of Jetblack, Walmart has made its first foray into conversational commerce – or the ability to shop through text messaging, online chat or voice. The service lets members order everything from toiletries and household items, to toys and fashion with a text message. It will then find the right products and deliver them the same or next day for no additional charge.

“With Jetblack, we have created an entirely new concept that enables consumers to get exactly what they need through the convenience of text messaging and the freedom of a nearly unlimited product catalogue,” said Fleiss, co-founder and CEO of Jetblack. “We are confident this service will make shopping frictionless, more personalized and delightful.”

Jetblack, which will cost members $50 per month, is targeted at more affluent shoppers, specifically busy urban parents. It includes access to personal shoppers who will offer members curated shopping recommendations (based on the member’s request) sent via text. (Other benefits include free wrapping and easy returns.)  .... " 

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