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Tuesday, June 26, 2018

Digital Nudging

From the July 2018 Communications of the ACM:

"Digital Nudging: Guiding Online User Choices through Interface Design," by Christoph Schneider, Markus Weinmann, and Jan vom Brocke, shows how design elements like presentation and workflow influence buying decisions in digital environments. Schneider describes various digital nudging techniques in an original video at http://bit.ly/2Mn3Hw9

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