Nielsen makes science-based decision making more accessible with launch of Everyday Analytics
NEW YORK, March 30, 2017 /PRNewswire/ -- Today, Nielsen (NYSE: NLSN) announced the launch of Everyday Analytics. This new suite of analytics will enable fast-moving consumer goods (FMCG) manufacturers to keep up with the constantly changing, daily conditions of today's fragmented marketplace. By reducing the time, cost and resource demands of traditional analytics, coupled with simple and intuitive tools, the new offering will make sophisticated analytics more accessible for everyday decisions across all FMCG growth drivers, including price and promotion, advertising and innovation.
"Our clients have always valued advanced analytics to guide their annual strategic planning, but scaling these analytics to the level of everyday decision making has been a challenge," said Jeanne Danubio, Head of Marketing and Sales Effectiveness for Lead Markets at Nielsen. "Through our more scalable models and easier-to-use tools, it's now possible for clients to give more of their people access to high-caliber analytics for their everyday decisions. As a result, they can be more nimble and more adaptive to changing market conditions with the benefit of fact-based decision-making whenever and wherever they need it." .... "