Internet of Things Driving Data

Via Computerweekly, New analysis points to increasing amounts of data.   Driving new opportunities every day:     " ....  Analytics, internet of things to drive data volumes to 163ZB by 2025 .... ". Interesting to just see the measure  term 'Zetta-byte'  (ZB) used casually.   To use more recent commonly used size terms,  A zettabyte is 1 trillion giga bytes.  More on the term at the Wikipedia. Whats next?  The Yotta-Byte.