Where are the Users? in Apps. Fascinating Stats

In Inc.  Overall stats were not surprising to me, the details are fascinating, at the link. Facebook, YouTube, Google Maps, Google Search   lead.

People Now Spend Half Their Online Time in Apps. Here's Why.
Apps are now 50% of all U.S. digital media time spent and the top apps are mostly platforms. Learn why the business model dominates.  by Alex Moazed

Platform businesses have reached a major milestone. Smartphone apps are now 50% of all U.S. digital media time spent. The top 15 mobile apps that make up the lionshare of consumption and user engagement are mostly all platform businesses, except for Pandora and Apple Music. I've bolded the platforms that round out the top 15 and their unique number of visitors (000, July 2016): ... "