We built full scale physical retail labs to address and test this.
Will UX methodologies bolster retail's brick & mortar future?
By Ken Lonyai
With the never ending concern over the ever changing role of brick & mortar retail and debates on how retailers can stay relevant in a world of continued e-commerce growth and rapidly ramping m-commerce adoption, a lesson from the user experience (UX) designer's playbook provides guidance to more engaging and fruitful consumer shopping experiences ahead. ... "
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