In Silicon Angle by Maria Deutscher: " ... What you missed in Big Data; A new era for marketing automation ... Marketing made a comeback into the analytics discussion last week after Radius Intelligence Inc. raised a hefty $50 million from investors to support the development of its business-to-business targeting service. The funding caps off a record year that saw its revenue quadruple thanks to an influx of new clients drawn to the prospect of being able to better identify future opportunities. ... "
Radius facilitates that with a segmentation engine that not only provides insight into different subsets of an organization’s existing customer base but also outside groups that might be interested in its offerings. The company claims that its automated approach has enabled some users to increase their sales severalfold through targeted expansion into new segments. ... "
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment