Quite a remarkable review of tracking capabilities in my update to Windows 10. Did you know you now have your personal ad ID? Covering privacy issues in Windows:
" ... On the General screen, you'll see your Advertising ID. This is your unique ID number. Think of it as being like a web cookie and you won't be far wrong. It's used to identify you to Windows apps advertisers. So, for instance, if you're a big Dallas Cowboy fan, you can count on seeing ads for Cowboys gear. Microsoft claims it doesn't link this ID with your name, email address, or other personal information.
Of course, they don't need to. Any company that does modern web advertising is going to have you pinned down with our without this ID ... "
Article also points out other OS's doing similar things.
Via Walter Riker.
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