Wallet is Marketing Platform of the Future

In Adage:  Wallet as marketing platform.    And as more interaction occurs in the aisle, it is likely the power of this will expand.  " ....  Last year, just 14% of marketers and digital business executives used mobile wallets to engage with their customers. Fast forward to this year, when 27% plan to add mobile wallets to their marketing tool kit. Why the shift? As consumer usage begins to reach critical mass over the next three years, mobile wallets will see an integration of value-added services that push the platform beyond payments. The result will be a new marketing channel. ... "