/* ---- Google Analytics Code Below */

Wednesday, March 11, 2015

Getting Control of the Digital Shelf

Straightforward steps to audit the presence of brands online.  By Schawk.

 " ... To get your share of a rapidly expanding e-commerce market, you need to provide customers with an online experience that’s as true as possible to the product they choose at the physical store shelf. 

This requires that brand owners gain control of the process of e-content development and e-content management. To get started, here are five steps marketers must take to ensure that the brand’s online experience mirrors its offline experience.  ... " 

No comments: