Branding private label at Kroger has been very successful, What are the dimensional characteristics of such a label to make it most powerful? The data must exist.
In FoodBusinessNews:
" ... Kroger's Simple Truth and Simple Truth Organic brands grew to $1.2 billion in sales during the 2014 fiscal year, the company said. The retailer will continue integrating products from the private-label lines into the center of the store, blurring lines between departments in an effort to cross-merchandise and appeal to a larger customer base, Kroger President and Chief Operating Officer Mike Ellis said ... "
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