Was referred to this recently. I like the broader view of looking at decision making in general, not just that which can be detected by brain science."... The Center for Neural Decision Making at the Fox School of Business (At Temple University) investigates the neurobiological bases of human behavior, preference formation, and decision making. ....
CNDM research has recently been featured in several news articles, including in Forbes: Neuromarketing: Pseudoscience No More (February 24th, 2015) and in Science Magazine: What will be the best Super Bowl commercial? Science may have the answer (January 27th, 2015). .... " (Links at the site)
We followed the super bowl ad metric for some years here.
A number of interesting publications are pointed to. Part of @foxschool, but there appears to be no stream for the Neural Decision Making work except at the site link above.
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