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Saturday, June 30, 2012

Your Books are now Reading You

In the WSJ:   Excellent piece on how book reading is now less than a solitary activity with e-books.   The new books are also reading you and gathering and leveraging deep analytics about this activity.

" ... In the past, publishers and authors had no way of knowing what happens when a reader sits down with a book. Does the reader quit after three pages, or finish it in a single sitting? Do most readers skip over the introduction, or read it closely, underlining passages and scrawling notes in the margins? Now, e-books are providing a glimpse into the story behind the sales figures, revealing not only how many people buy particular books, but how intensely they read them ... " 

1 comment:

Walter Riker said...

Having read through the WSJ article I am beginning to wonder about the big picture of Amazon also collecting purchase data on us as well as music and movie rental data. it is possible that they might be able to build a better profile than the government. They surely have access to all our credit data as well.