Wednesday, June 27, 2012
Individual Price Tags Disappearing
In the state of Massachussets, individual price tags may no longer be required on store items, if a new bill is passed. Replaced by individual digital scanners. The implication is that the scanners, whatever their ultimate form, can then be used for other kinds of interaction with the shopper, besides just checking prices. The devices have been stationary or mobile hand held in various implementations. This was a concept we tested for years in store laboratories and in real stores. At the right, an example of a test device at Stop n Shop we helped design and test.