Waves of Motivation

My previous note about Dan Ariely's Conscience+ App led me to reinvestigate the concept of Motivation Waves, as described by BJ Fogg in this excellent video.  He specifically uses the example of health UX design via a keynote address he gave back in March.   He makes the case that it is not about motivating behavior change, but facilitating behavior change.  And how you do that with a number of techniques that involve infrastructure change and small steps.  More on Fogg's site. Where he discusses behavior design and his 'tiny habits' approach.  A friend who is involved in counseling found similarities to her space. Continuing my investigation of this and related approaches for client applications.