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Thursday, June 16, 2011

Wal-Mart and Social Commerce

Interesting piece on the direction that Wal-Mart is taking after their recent social networking acquisition of Kosmix. I agree with the author that this is very important to watch. WM has access to large databases of how shoppers act, and tying that closely to social experiments can lead to insightful retail discoveries. Can imagine several next steps. Stay tuned. More here on Kosmix.

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