Tomorrow, this looks to be of particular interest. Too little of this integration is done:
Finding the Sweet Spot Between Neuroscience and Quantitative Research
THURSDAY, JUNE 23, 2011 · 12:00-1:00PM ET
Join Ameritest and Sands Research Inc. as they show the insights found by testing one ad in both a neuroscience (Sands Research Inc.) and quantitative environment (Ameritest). The recent, successful commercial produced by Volkswagen, "The Force" (and one of the highest ever scored in SRI's Annual Super Bowl Study) is used as the stimulus for identifying where the real differences/similarities exist between research systems and how we can extrapolate the appropriate insights from each.
Presented by: Dr. Steve Sands - Chairman and Chief Science Officer, Sands Research
Sean Scott - Chief Information Officer, Ameritest
Unable to attend? Contact us: firstname.lastname@example.org and mention "webcast"