Procter Anthropologist Finds Worldwide Traits

An article in the Cincinnati Enquirer on the work of Andrew Manning, P&G anthropologist. P&G finds worldwide consumers share traits. ' ... His anthropological learnings are used by P&G scientists, designers and marketers to make and sell products that consumers will buy. Manning recently summed up his job to a luncheon of the American Marketing Association's Cincinnati chapter: "I listen to consumers, and I use what they say to help create products." ... '