How Advertising Works

From Steve Genco of Lucid Systems:

' .... Derren Brown is a British “mentalist” and entertainer. He has a number of fascinating videos over on You Tube, including this classic – quite simply, the most persuasive illustration of nonconscious processing I have ever seen. When you click on the video below, you may have to follow the link over to You Tube to watch it. Please do so, then come back to discuss. Be sure to watch to the end – it’s worth the investment .... '