Reading and Augmented Reality

An upcoming issue of Esquire plans to include a number of readable Q codes. So Engadget suggests that this is augmenting reality. It is augmenting reading, and I have seen a number of presentations by companies seeking to add codes to ads or posters or kiosks and then have consumer interact with them via their cellphones. This only the slightest augmentation, and only a few devices are ready for it. Still much in the gimmicky realm, but shows it can be done and alerts the consumer to its possibilities.