Retail Commission on Shopper Marketing

Am a bit late to this, but of interest:

' ... As part of its ongoing Shopper Merchandising and Marketing leadership strategy, Coca-Cola North America (CCNA) is sponsoring the creation of the Retail Commission on Shopper Marketing. This group of prominent retailers will work with industry experts to determine how to best leverage manufacturers' insights to develop shopper-based marketing approaches and capabilities that enhance the shopping experience and increase same-store sales and profit performance ... '