/* ---- Google Analytics Code Below */

Monday, November 02, 2009

DVR Users Don't Skip

In the NYT. Some fascinating results from the set-top clickstream. Including that a surprising number (46% in 18-49) of people do not fast forward over ads. It seems the danger of DVRs to commercial messages was overstated. Pure laziness? Personally I often forget I am watching a recording.

No comments: