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Wednesday, November 04, 2009

Fun Theory from Volkswagen

Via IFTF: The Fun Theory Site. Some ongoing contests for innovations in this space.

' ... This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better ... '

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