Tuesday, September 08, 2009
Procter E-Commerce Goals
From AdAge: P&G sets 4 Billion E-Commerce Goals. Increases have been suggested for years, this seems to a a very big and bold move forward. ' ... E-commerce has never reached even 1% of Procter & Gamble Co.'s sales, but now the company is looking to increase that share more than fivefold as it seeks to capitalize on its growing investment in digital media ... '.