Procter and Accenture do Internet Innovation

In Consumergoods. About time they are really seriously working on this:

P&G Taps Accenture for Innovative Web Technology
The Procter & Gamble Company (P&G) is teaming with Accenture to transform P&G's global Web technology infrastructure and on-line digital capability. Under the multi-year agreement, Accenture will become P&G primary Web technology infrastructure and services provider.

At the same time, P&G will become the anchor client of Accenture Interactive, a new business that Accenture has established to help companies develop digital marketing capabilities and optimize online/offline investments. Accenture Interactive will bring together advanced technology platforms with consulting, analytics, Web development and digital managed services capabilities in an integrated model....'