Tuesday, September 22, 2009
Atlas - Modeling Shopper Behavior : Paper
I recently posted about a shopper modeling system from TNS - Sorensen called Atlas, at that link you will find more information about the method and how it is evolving. Now here is the background paper to the method: Atlas: Modeling Shopping Behavior, by Herb Sorensen, TNS Sorensen and Jacob Suher, The Wharton School. This updated paper does a good job of providing an overview and validation of the methods involved. Surprise, its all about mining and understanding real shopper behavior! Not at all technical and worth a look for those interested in retail tech.