Friday, September 19, 2008
A positive review of Whiff! The Revolution of Scent Communication in the Information Age, by C. Russell Brumfield. Have been involved with a number of scent driven projects and it is an under used and hard to control sense. "... we are on the verge of an age in which almost every product and environment is imbued with an appropriate scent. That scent might be designed to evoke a particular emotion, or send a branding message. He even thinks scent could provide directional cues to help shoppers navigate complex mall environments ... ". It's on my reading list. See my previous review of the related book:What the Nose Knows. Update: In the comments the author provides some more details about their direction in smell science.