Evan Schuman writes:
" .. Polo Ralph Lauren has launched a mobile commerce project in the United States that pushes its homegrown version of 2-D bar codes, with its Quick Response (QR) codes appearing initially on print advertisements. Some are questioning, though, whether the chain's lower priced approach might limit the number of consumer phones that can access the related content..."Much more in his post. Have examined the idea of 2D bar codes on print ads, packaging, posters and even T-shirts a number of times. As I have said before, it's a matter of standardization of codes for the cameras on common cell phones that will make this work. People still do not understand it because they have not seen many examples. Also, note the example above, don't think you will get many people to stop. And it also trashes the image.
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