In McKinsey: By capturing and analyzing social-media conversations, companies can improve their offerings and margins.
Showing posts with label buzz. Show all posts
Showing posts with label buzz. Show all posts
Tuesday, June 07, 2016
Tuesday, March 19, 2013
Buzz and Lift
In AdAge: Buzz online creates little or any product lift in the short term for Coke. Article provides some interesting statistics, with uncertainties. The comments are also very interesting.
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