Accenture Circular Supply Chain

Another example of transparency and reliance on shared data.    Especially for small players.   Involvement of Mastercard and Accenture would indicate some belief in the value of the system.

Accenture builds sustainable trade ‘Circular Supply Chain’ blockchain to trace and track goods  By Kyt Dotson

Global professional services company Accenture Plc announced Monday the launch of what the company calls the Circular Supply Chain: a blockchain distributed ledger that connects sustainable trade practices with producers, suppliers, processors, wholesalers and consumers.

The system combines digital identity, payments and blockchain tracking to directly reward small-scale growers and suppliers for engaging in sustainable and “green” practices while providing transparency across the entire supply chain.

“Our identity capabilities are already empowering millions of users around the globe to access essential services like healthcare, banking and travel,” said David Treat, a managing director and global blockchain lead at Accenture. “Our circular supply chain capability combines these components with blockchain and expands its application to places and things, which is allowing us to rethink global supply chains.”

To build this service, Accenture partnered with credit giant Mastercard Inc., cloud services company Amazon Web Services, blockchain infrastructure provider Everledger Ltd. and the nonprofit humanitarian aid organization Mercy Corps.    ... "

Match Retail Search via Card Transactions

Remember discussing how such a thing could be done, and how the approach could bring along lots of additional information.  Probably a privacy violation, we concluded it was not possible.  But then again Amazon now has a Prime Card,  which is busily racking up purchasing data.   See much more below.

Google and Mastercard cut a secret deal to track retail sales data      By Mark Bergen and Jennifer Surane  in Information Management 

(Bloomberg) -- For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the U.S. That insight came thanks in part to a stockpile of Mastercard transactions that Google paid for.

But most of the two billion Mastercard holders aren’t aware of this behind-the-scenes tracking. That’s because the companies never told the public about the arrangement.

Alphabet Inc.’s Google and Mastercard Inc. brokered a business partnership during about four years of negotiations, according to four people with knowledge of the deal, three of whom worked on it directly. The alliance gave Google an unprecedented asset for measuring retail spending, part of the search giant’s strategy to fortify its primary business against onslaughts from Amazon.com Inc. and others.

But the deal, which has not been previously reported, could raise broader privacy concerns about how much consumer data technology companies like Google quietly absorb...."