Kroger Tests Kitchen 1883 Restaurant Concept

Had seen this done on the west coast, apparently with some success. ( At first I thought this would be in store or by store.  But that is unclear from the press release ) .  Comfort food makes sense, with regional and ethnic contributions. How can this be best linked to the store?

The Kroger Co. Introduces Restaurant Concept Kitchen 1883

CINCINNATI, Sept. 14, 2017 /PRNewswire/ -- The Kroger Co.'s (NYSE: KR) Culinary Development team today announced a new restaurant concept, Kitchen 1883, which offers a fresh take on new American comfort food. .... " 

http://www.kitchen1883.com/

First store in Union KY in Fall of 2017.