IRI report of particular interest:
IRI continues to monitor COVID-19 and its impacts on the CPG retail industry.
Where consumers could afford to pantry-stock, they did so; and across all household income levels, trips to stores are down to support social distancing. When they must, large-format stores are the go-to for shopping trips as consumers prepare nearly all their meals at home, opting for larger-pack sizes across categories. Convenience stores, meanwhile are taking a hit as consumers and non-essential workers stay off the roads.
Download this most recent report for data reflecting consumers’ state of mind on the health crisis, as well as the economic fallout attributed to COVID-19. ... "
Showing posts with label IRI. Show all posts
Showing posts with label IRI. Show all posts
Sunday, April 26, 2020
Tuesday, March 17, 2020
IRI Offers Updating Retail Oriented Virus Information
IRI Market Research offers resources (via Retailwire)
The coronavirus is top of mind for all right now, and understandably so. There remain a lot of unanswered questions about how bad things may get and how long it will take for them to resolve.
IRI is monitoring the situation in markets around the world, including those where governments are heavily restricting social movement and interaction. IRI’s aim is to surface useful insights and best practices out of those markets that the entire CPG retail industry can benefit from.
In particular, IRI leverages its wide range of data sources (including POS, FSP, panel, e-commerce and social media) to understand the impact on current and likely shopper and consumer behavior across categories, brands, channels and retailers in the areas affected by the virus so CPG and retailers can better meet the needs of consumers in this crisis.
There is no silver bullet, but IRI will provide the intelligence and insights needed to make thoughtful and nimble decisions.
For an analysis of the implications for CPG manufacturers and retailers, download our brief. You’ll also find data indicating to what degree consumers are stocking up in response to the crisis and how that has affected store sales by channel, the impact of Italy’s containment lockdown on sales in that country, and other important insights.
Get it here.
In addition to updating the global assessment of the situation, which includes preliminary observations and implications that should be helpful, we also have information on our website that is being updating regularly. ...
The coronavirus is top of mind for all right now, and understandably so. There remain a lot of unanswered questions about how bad things may get and how long it will take for them to resolve.
IRI is monitoring the situation in markets around the world, including those where governments are heavily restricting social movement and interaction. IRI’s aim is to surface useful insights and best practices out of those markets that the entire CPG retail industry can benefit from.
In particular, IRI leverages its wide range of data sources (including POS, FSP, panel, e-commerce and social media) to understand the impact on current and likely shopper and consumer behavior across categories, brands, channels and retailers in the areas affected by the virus so CPG and retailers can better meet the needs of consumers in this crisis.
There is no silver bullet, but IRI will provide the intelligence and insights needed to make thoughtful and nimble decisions.
For an analysis of the implications for CPG manufacturers and retailers, download our brief. You’ll also find data indicating to what degree consumers are stocking up in response to the crisis and how that has affected store sales by channel, the impact of Italy’s containment lockdown on sales in that country, and other important insights.
Get it here.
In addition to updating the global assessment of the situation, which includes preliminary observations and implications that should be helpful, we also have information on our website that is being updating regularly. ...
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