Qualcomm Gimbal Developer Network

Includes technical specifications and explanatory video:

Context Aware (Gimbal)

The Gimbal™ context aware and proximity platform utilizes geofencing, micro-location, interest sensing, beacons enabled with Bluetooth® Smart technology and consumer privacy controls. It allows developers to design mobile apps that drive consumer engagement, sales, and loyalty by providing real-time context and location awareness in apps for brands, retailers, and venues. ... " 

Qualcomm Gimbal for Location Detection

More on another ability to detect, track and engage people in physical retail settings.   Qualcomm's Gimbal.  With similarities to Apple's iBeacon.  Another quickly spreading idea covered here.  " ... The Gimbal™ platform enables brands, retailers and venues to engage customers with relevant, timely and personalized content to their mobile devices which can drive customer engagement, sales and loyalty. At the same time Gimbal is designed to respect consumer privacy. ... "  

I plan to take a closer look at and review this method versus Apple's iBeacon.    Want to engage with me on that?  Especially interested in the business intelligence and analytics use of the data gathered.  Contact me.