Design for Users, not a Mythical Generation

The other day the question came up about how we should carefully design our user interface to match the generation of the current predicted user base.  Were they Gen X or Gen Y?   But have always felt this was a lame way to design. Consider the real needs first, and perhaps you won't need to fine tune the design at all.  Jimmie Lenz considers this:

Guest Opinion: Know Your Customer? Are You Sure? by Dr. Jimmie Lenz
July 21, 2017 The Financial Revolutionist  .... " 

Generation Z is Coming

I am not a fan of generational labels.  I have seen too much variance within them to trust them much. But still, you have to know the definitions to follow what is said about this large scale age-based segmentation.  Quite an extensive survey.

 Useful piece in Knowledge@Wharton:

Millennials on Steroids’: Is Your Brand Ready for Generation Z?   It’s still early days for Gen Z — its oldest members are still in their teens or early 20s — but marketers are trying to get a handle on what they want and expect from brands. ... 

And now here comes Generation Z, the post-millennials loosely defined as those born between the mid- to late-1990s and 2010. Gen Z, which represents about a quarter of the U.S. population, is coming of age in the Era of Instagram; coming of age post-the Great Recession, and coming of age when an African American president and multiple women running for the title is a political reality. (This group hasn’t been the source of any generational angst yet, but give it time.)   ... "