YouTube's Dislike Button Rarely Shifts Recommendations

Been following feedback aspects of YouTube

YouTube's Dislike Button Rarely Shifts Recommendations

By The New York Times, September 21, 2022

Mozilla Foundation researchers found pressing the "dislike" button on a YouTube video does little to improve the videos chosen by the YouTube platform's recommender algorithm.

The researchers analyzed over 567 million YouTube video recommendations, and used Mozilla's RegretReporter tool to examine the recommendation algorithm. They found use of the dislike button reduced similar, unwanted recommendations by just 12%.

Selecting "Don't recommend channel" was 43% effective in reducing unwanted recommendations, while pressing "not interested" was shown to be 11% effective, and removing videos from the user’s watch history was 29% effective.

Mozilla's Jesse McCrosky said YouTube should incorporate greater transparency, and should provide users with more control over what they see.

From The New York Times    

Dislike in Retail

What does a dislike button mean in retail?
Facebook indicated last week it was close to testing a "dislike" button, or at least one that expresses empathy, to sit alongside its thumbs-up "like" button, promising both benefits and risks for retailers. Would the arrival of a dislike button on Facebook be a net positive or negative for retailers and brands?  .... "

And further, a look into the value of a 'dislike'.  Depends on the context.  A better understanding of embedded emotional reaction?  Good piece with a number of interesting connections.