Digimarc at the NRF

I had mentioned Digimarc and their advanced product marking technologies, recently in a post.   They will be present at the upcoming 2017 NRF show on January 15-17 in NYC.   Here is an invite and more information about their company.  See the tag below for more up to date information about them in this blog.

Digimarc

My former colleague and leader, Andy Walter, is now on the board of Digimarc,  a company we talked to for advanced digital watermarking ideas.   More on Digimarc. 

Digimarc's Watermarking

We examined Digimarc's watermarking technology in the innovation center as an alternative to RFID.   " ... Digimarc has created an invisible watermark that allows bar-code information to be placed all over a product, making scanning easier and checkout faster. A company team used the technology to set a Guinness World Record for bagging groceries. Digimarc says the technology increases scanning capability by 50%  ... "   Not sure how widely this has been implemented.

ZuluTime Issued Patent for Location Aware Wireless Networks

We talked to Zulutime's founder about his Digimarc watermarking technology for packaging. Implemented for demonstration in the innovation center.   Recently I talked to their team about their location technology, quite suitable for precise in-retail location for the delivery of location sensitive information to shoppers.  Impressive overall.  This recent article in TechCrunch has considerable detail.  Compares them to other vendor starting to play in this space.  Also note that this location capability has broad applications beyond the Smartphone/Retail space, which will be good for widening Zulutime's market.