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Showing posts with label Consumption. Show all posts
Showing posts with label Consumption. Show all posts

Tuesday, November 28, 2017

Chinese Consumer Landscape

Double-clicking on the Chinese consumer
By Wouter Baan, Lan Luan, Felix Poh, and Daniel Zipser.  In McKinsey

A rising post-90s generation is emerging as a strong engine of consumption, in one of four important new trends in the Chinese consumer landscape.