Consumer goods continues to move to deeper digital
Veeral Shah Named 1st Chief E-comm & Digital Officer at Nestlé USA
Veeral Shah has been named chief e-commerce and digital officer for Nestlé USA, a new role for the company.
Shah shared the news in a LinkedIn post and indicated in a message to CGT that the move aligns with the company’s previously announced plans to further invest in its e-commerce and consumer data capabilities.
As part of its strategy, Nestlé intends to grow e-commerce to represent a quarter of its total sales, double its consumer data records, and leverage predictive analytics to improve consumer lifetime value and identify innovation opportunities. ... '
