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Friday, September 14, 2018

L'Oreal Launches AR for Make Up

Again an area we experimented with for years, its seems to now be expanding.  Impressive and interesting details.  Makes a point that no App is required. This topic has been often mentioned here, tag below.  Lot of images at the

L’Oréal Paris Launches New AR Tool For Trying Out Make Up  in VRFocus
L'Oréal Paris and Modiface lets customers test make-up looks in AR with no additional apps required.

A number of companies and brands have begun using augmented reality to allow consumers to try out products and see how they might look in the home or about your person. There have even been a number of make up brands which have launched virtual try-on apps for testing out new looks, however most of them need the user to download a separate app. The new tool from L’Oréal Paris eliminates this requirement.

L’Oréal Paris have used facial recognition technology from ModiFace along with AR product simulation to allow users to discover and experiment with different make up and beauty products using only a web browser. ... " 

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