In Think with Google:
" ... It's one thing to make your VR content accessible. But how can you ensure that your audience engages? Our recent research identified three key insights for "sticky" VR content that you can carry into your highly non-virtual media plan ...
We recently shared some tips for how to make VR content accessible to more users, based on takeaways from a YouTube Red Originals campaign. One of the biggest upshots was that VR content doesn't need to have sky-high production values to be immersive and compelling. That got us thinking about other traits of winning VR content. .... "
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