Managing Brand and Corporate Reputation

A conversation reminded me again of the company Neputation, who's technical people I had the chance to talk to recently.  Impressive methods being used to address the problem, beyond just doing lots of Web searches.  at the marketing level:   " ... Marketing Agencies cannot grow and sustain their business without effectively managing their client’s public image and reputation in today’s “socially networked” world. Customers are turning to the web and social media to voice their opinion, learn what others are saying, and engage in meaningful discussions. As a Marketing agency, you and your clients can no longer rely on traditional methods of measuring the brand reputation and customer experience. Embrace the new paradigm shift and exploit to your fullest advantage in light of the following marketing challenges: ... "