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Tuesday, June 26, 2007

Google Analytics Update

Google Analytics has been updated. I signed up when it first came out and found the interface to be somewhat klunky. The new version is much better. I have some problems with how the interface does selections .... for example I would prefer that the date range included all data through the current date, even though the current date is by its nature incomplete. Perhaps that date should just be specially marked to remind you of that. Also some of the clickthroughs are a bit illogical. That makes you use too many clicks to retrieve important information. Best of all is that you can have it send you an e-mail with complete reports periodically, that makes its use automatic. Nice improvements though I still see it as a B - overall. Their feature update:
" ... The Google Analytics user interface has been redesigned to make it easier for people to find and share the data they need to make informed decisions. Data summaries and improved trending analyses complement navigational clarity and intuitive connections among related data. It's easier to click on data points to drill down into the reports for greater detail. In addition to creating an improved user interface, new key features have been added, such as email reports functionality, exporting into PDF, and geo-map drill down to zoom into a certain location. There have been no changes to the amount of data that is tracked by Google Analytics, or to the configuration of your account. This is solely a reporting interface change. Every function currently available in Google Analytics should be available in the new interface. In fact, there will be more features and the new product will be even more powerful, including emailing reports and PDF download ... "

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