An idea I though was a good one. If it gathered the right data and understood how to use that data. Sounds like Amazon could have made this work.
Amazon decides it has sampled enough by Tom Ryan in Retailwire.
Amazon.com is shutting down a program offering free product samples to consumers as a paid advertising service for CPG brands. The program drew controversy because the sample choices were based on Amazon’s data on individual customers.
Under the program that was launched at the start of the year, advertisers paid $2 per sample, on top of the actual cost of each product, to send shoppers free products included with their orders.
According to the program’s landing page, the samples were “like Amazon’s product recommendations, but real.” Participating brands included Folgers, Maybelline, Dunkin’, Kind and Quaker. The program was available to both Prime and non-Prime members. ...."
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